Our Services in Detail
More Engagement through efficient Digital Branding
From text and visual creation to publishing and quality assurance – our content creation team accompanies you in editorial planning from the very first step. We also offer videos, reels and stories among our creative selection of current content formats.
Together with you, we define targeted, individual content strategies and support you with sound know-how from target group definition to setup and coordination of selected channels.
A good PR-Support takes you to the next level
If you need support with a PR strategy or simply in operational doing, our PR-support team helps you to position your communication even better and to increase the impact of your contributions.
In addition to strategic support, we are also heavily involved in content creation guidance to make sure it aligns with your business' overall image. Our Branding services are diverse and always aim to provide you with the best possible service.
We accompany you through the entire strategic process
We start with the analysis of the status quo and the observation of your competitors. We also support you in defining and developing target groups and buyer personas and derive an effective strategy for branding, communication or sales. Alternatively, we can review and optimize your existing strategy.
A strong Community contributes greatly to your image
Whether you need help creating your social media channels or you have already built a community and want to strengthen its bond – we are happy to support you. Effective community management improves your reputation and strengthens your conversions! Good communication at eye level improves customer satisfaction. Fast response times and well-considered processes in case of "shitstorms" are essential for a professional external image.
We advise you professionally and respond individually to your needs. We optimize your processes and gladly relieve you.
Added value with Content Curation
Content curation & content seeding is an effective tool as part of your content strategy. Companies present themselves as transparent and trustworthy when they offer veritable added value on their platforms. Our media analysts not only pay attention to the relevance of the content, but also keep an eye on multipliers that can increase the reach and visibility of your company or brand.
We create successful Social Media Campaigns
The topic of social media campaigns plays an important role in any marketing mix. Which social media channels and platforms are best suited for your product or service marketing? And which forms of advertising are suitable for your projects and needs? We create social media campaigns for your company and accompany you from concept to implementation.
Of course, we also track the success of your measures by means of media monitoring and provide you with the results in meaningful reports.
We find the right influencers for you
Influencer marketing has been one of the most popular measures in Social Media marketing for years. The trend is increasingly towards micro and nano influencers, so there's not always need for huge budgets. We help you identify the right/suitable influencers (the right partners with a quality and relevant following) for your company, brand, product or service (whether it's for a collaboration or a sponsoring)
Together, we will set up your campaign according to your ideas and budget. Of course, our professional consultants will accompany you throughout the entire process – from research to implementation.
Social listening gets you further
In the field of social listening, we monitor various social media platforms such as Facebook, LinkedIn, YouTube, Instagram, Twitter, TikTok, Google Reviews, etc., as well as blogs, forums, and rating portals. We take into account over 180 languages and monitor online content worldwide.
Our analysts use the latest technology in the areas of word and image recognition as well as artificial intelligence. In addition to your own platforms, we are also looking closely at what is published on your competitors’ social media channels.
We get the best out of your Analytics
We analyze your social media channels as well as platforms of your corporate influencers and competitors. Our experienced media analysts provide you with unique insights and relevant, well-founded KPIs.
We are glad to evaluate your entire channel performance, or just specific marketing campaigns. Just as you wish. We provide you with information on buzz and engagement, trends, topic categories, asset mix, post frequency, user tagging, links and emojis or hashtags used, the most and least engaging posts, and much more. All this information is made available in clearly arranged reports with valuable insights.
From the insights gained, we also derive clear recommendations for action for you.
Making your Brand measurable
Your brand image and reputation are your top assets. Millenial Consulting shows you how your Brand is perceived on the web and on Social Media. Rely on our experienced Brand & Reputation Team, which defines relevant benchmarks with you and develops suitable reports.
We use optimal tools for the quantitative and qualitative determination of the brand image.
We are also happy to integrate these into your existing structures and processes...